I'm Chad Bradley. I'm 45, I'm a dad, and I'm a U.S. Army infantry veteran — 11B.
Built Different started the way I train: in a basement. No commute. No excuses. I lost the fat and I'm building muscle down there, one session at a time, with sessions capped at 60 minutes around a full-time job and family life. If you don't have hours to waste, you learn to make the hour you have count.
Right now I'm chasing the Rogue 1,000-lb club. I'm at 935 lb total — 340 squat, 225 bench, 370 deadlift — with 65 lb to go. I test in December 2026. I'm documenting the Road to 1000 on YouTube and Instagram, the good lifts and the bad ones, because that's how it actually goes.
Built Different is veteran-owned, and the gear is made for real garage-gym and basement lifters. It's for dads over 40 who still show up. Not perfect conditions. Not perfect schedules. Just showing up, doing the work, and getting stronger.
That's the standard. Built Different isn't a slogan. It's how we train.